Home Digital Transformation and Digital Adoption How to lead your organization in the era of digital selling
Digital Transformation and Digital Adoption
How to lead your organization in the era of digital selling
by Team Userlane2 years ago ・ 1 min.
With Frederike Falke, Senior Enterprise Customer Success Manager at LinkedIn, and Felix Brehmer, Digital Adoption Expert at Userlane
Digital selling is not a short term trend. It is here to stay
As buyer journeys become more complex, there is a demand for a wholly digital buying journey and a move away from cold calling.
For sellers, this means finding a balance of traditional methods, such as trade shows and meetings, and the new digital routes to communicate, such as LinkedIn.
But new sales channels bring new content requirements and education opportunities. In this Digital Talk episode we speak to Frederike Falke, Senior Enterprise Customer Success Manager at LinkedIn, about the best way businesses can approach and succeed at digital selling.
Watch the 30 minute interview in full now:
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About the author:
The Userlane team brings you digital adoption insights, product updates, and plenty of onboarding and engagement advice for user-centric businesses.