What are Digital Adoption Platforms?
We’ve all been there.
Desperately trying to learn a new piece of software or technology, but quickly becoming overwhelmed. There are either too many buttons to remember, or the User Interface doesn’t align with how our brain processes information.
In those moments, we get angry.
We might even decide to stop trying to complete a task (such as adding an item to our cart). For businesses that rely on software for selling, this is detrimental. Difficult-to-navigate software causes high bounce rates, loss of sales, and unhappy stakeholders.
The solution? Digital adoption platforms for enterprises.
What is a Digital Adoption Platform?
Digital Adoption Platforms (or DAPs) are the saving grace for any user trying to learn a new system. They are a software overlay that guides users through using a system that is unfamiliar to them by providing a “step-by-step beginners guide”, “how-to” information for queries, and even ongoing directions after updates.
Why is a Digital Adoption Platform important?
It’s simple, really.
There’s no denying that, in the last few years, businesses have had to undergo intense digital transformation to remain competitive.
The success of search engines like Google (which processes 99,000 queries every second) have placed competitors just a quick search away, and, in order to thrive, enterprises have had to embrace digital systems to find and identify customers, sell, manage their remote employees, and source talent internationally.
Digital adoption platforms for enterprises were designed to aid key stakeholders, such as employees and customers, in adjusting to the mission-critical software that is used to deliver these services and keep businesses ticking.
They can be used anywhere users have to learn new software, including (but not limited to):
- in the workplace
- on e-commerce sites
- on data analytics platforms
- in marketing CRMs
What are the benefits of implementing a Digital Adoption Platform?
Ultimately, digital adoption platforms were designed to enhance user experiences and stop people from getting frustrated with complicated software. This is especially necessary for websites, mobile applications, and management systems that have lots of functions in one space.
Other benefits include:
- Improved ROI: Custom-built software can be expensive. If it doesn’t get any use, then you aren’t operating at maximum efficiency and could be losing out on either sales or employee productivity. By adding digital adoption platforms to your software, you can be assured that all users will be thoughtfully guided in the right direction – whether that’s straight down your sales funnel or to a task they need to complete.
- Usage analytics: Gaining an in-depth understanding of customer or employee behaviors can help set a business apart from its competitors. Knowing how they act, where they spend their time, and how often they use software can allow you to take action where it’s needed.
- Streamlining technology adoption: One of the main barriers for a business that is trying to adjust to the ever-increasing Internet of Things is employee and customer reluctance to learn new systems. They feel they already have enough on their plate and don’t want to take time out of their day to commit to hours of training simply to understand something. Digital adoption platforms provide real-time advice when it’s needed, where it’s needed.
By simplifying the process and providing software support to new users through digital adoption platforms for enterprises, you can:
- Roll out new systems 3x faster.
- Increase satisfaction levels by 78%.
- Receive 50% fewer support tickets.
- 5x your software adoption rate.
And, if that isn’t enough to convince you, when you embrace digital adoption platforms for enterprises, your software also becomes much more accessible for people of all ages, abilities, and digital proficiency.
How to choose the right Digital Adoption Platform
There are a few steps you need to start making digital adoption platform comparisons and find the best option for you.
Step 1: Find service providers
The first thing to do is start comparing providers and narrow down anyone who doesn’t align with your specific needs. Some providers are specialists in certain industries or functions (such as HR), while, for example, the digital adoption platform at Userlane has been used across hundreds of different verticals.
Step 2: Review social proof
Your next course of action should be to look at reviews and testimonials of each option online and identify the high-quality software service that you need to enhance your business.
Step 3: Look up business practices
Depending on data regulations in your region, you may need to find a digital adoption platform service that is GDPR compliant and won’t compromise your cybersecurity in any way. At Userlane, we are certified for international information security management standards.
Step 4: Compare pricing and services
No matter the size of your company and the number of users your software has, you need to be confident that the service you are buying has everyone’s needs in mind. When making digital adoption platform comparisons, look for a company that offers different pricing bundles to protect your bottom line and make sure you are only purchasing what you need.
Step 5: Trial services
Many companies will give you the chance to trial their digital adoption platform software, or, at the very least, can walk you through examples and answer any queries you have. Their customer service skills in your onboarding process will provide you with key insight into how they will manage any problems that arise in the future. You need to have complete trust in the provider you choose.
How to leverage a DAP to increase software adoption
When you’ve chosen the digital adoption platform you want to overlay with your software, it’s time to start putting it into action.
Your service provider will help you integrate the new guidance features into your current systems and any upcoming ones you are planning to release. Once it’s been put into place, you should be able to start benefiting straight away.
- Employees will be less resistant to change when they have a helping hand guiding them through systems.
- Customers will be more confident when they are shopping and may be more responsive to promotional materials.
You can also consider promoting your digital adoption platform on your website to help reduce the barriers that are dissuading prospective customers from using your software. It is a great selling point that can boost click-through rates and downloads.
Digital Adoption Platforms for enterprises – use cases
As a software provider, you might think you’ve ticked all the boxes and imagined the experience of your customer from every angle.
Still, we each have our unique view of the world and, what’s obvious to some, isn’t to others.
A digital adoption platform provides helpful guidance to assist software rollout and reduce the risk of late-night calls from clients who can’t figure out how to complete a necessary function.
According to a Gartner study, 60% of workers have struggled with new software in the last 2 years. This causes a downfall in employee wellbeing and slows business activity.
When you use a digital adoption platform, efficiency in the workplace can increase tenfold. Your staff are quickly able to learn important systems so your business can keep developing.
You can introduce CRM systems, expand communication rates through new channels, and enhance your business operations.
Digital Adoption Platforms – FAQs
Are you starting to understand what a digital adoption platform is, and what it’s used for? Here are some other helpful FAQs to answer your burning questions…
How do I choose a digital adoption platform?
Choosing a digital adoption platform ultimately comes down to what you need it for. There are lots of great options out there, but reviewing social proof will help you make the right decision. When it comes down to it, write a “pro and con” list that helps you make digital adoption platform comparisons.
How do digital adoption platforms assist digital transformation?
Embracing our new digital landscapes wouldn’t be possible without the hundreds of different software applications we use on a day-to-day basis. In a single day, employees can go from using various Microsoft suites to custom-built management systems that track their daily progress and report back to management. If these same employees aren’t digitally proficient, frustrations will arise and harm productivity. A digital adoption platform negates these complications.
Who are digital adoption platforms for?
Digital adoption platforms are used on millions of different software systems worldwide, but are especially useful in business spaces to help employees learn new systems or guide customers through different shopping applications.
Is Userlane a good digital adoption platform for enterprises?
Yes, Userlane is a fantastic option for a digital adoption platform provider. We have an average review of 4.8 out of 5 and make it our mission to be responsive, helpful, and informative.
Where can I learn more about Digital Adoption Platforms?
If you still have more questions about digital adoption platforms, have no fear.
We’re always creating content to advise prospective users on the digital transformation section of our blog. Here, you can find further insights about the benefits of using our software, or, to experience the success of our Digital Adoption Platform for yourself, reach out to us today.