Userlane Digital Talk – How to lead your organization in the era of digital selling

 

With Frederike Falke, Senior Enterprise Customer Success Manager at LinkedIn, and Felix Brehmer, Digital Adoption Expert at Userlane

Digital selling is not a short term trend. It is here to stay

As buyer journeys become more complex, there is a demand for a wholly digital buying journey and a move away from cold calling.

For sellers, this means finding a balance of traditional methods, such as trade shows and meetings, and the new digital routes to communicate, such as LinkedIn.

But new sales channels bring new content requirements and education opportunities. In this Digital Talk episode we speak to Frederike Falke, Senior Enterprise Customer Success Manager at LinkedIn, about the best way businesses can approach and succeed at digital selling.

Watch the 30 minute interview in full now:

 

Are you frustrated with the low adoption rate of your complex software amongst your customers and employees?

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