Luke Talbot, VP Product, shares his vision for Userlane
2022 is going to be a very exciting year for Userlane, and there is definitely a buzz within Product and R&D. The foundations were laid last year, with the team doubling in size with amazing talent from all over Europe, and our squads for Engage, Learn and Connect being established. So we start the year with a real ‘full steam ahead’ mindset, which puts us in a good position to scale up our product.
To get us off to a great start, you’ll see some big product releases early in the year, including updates to application analytics, new content types starting with tooltips, better validation, a refreshed look and feel for the Editor, and some under-the-cover updates to the whole Player.
A guiding principle at Userlane is to ‘fight for simplicity’ and this continues to be a ‘north star’ for the team. We want to make sure that everything we do makes life simpler for our users. So we’re continuously listening to your feedback, and putting the user at the center of what we do to reduce friction and make things easier.
Themes for the year ahead
With that in mind, I want to share some exclusive insights on what to expect in 2022!
1. Transforming analytics
Before you build new content, you need to know where people are struggling the most. We know this is an area that will be extremely helpful for our customers, and what we have in store will be transformative.
With Userlane you will be provided with a deeper understanding of how applications are being used – highlighting task completion, feature engagement, and adoption. But we don’t want to just present the data and expect you to analyze it. We want to provide recommendations on how to fix the highlighted issues, so you can make data-driven decisions that can reduce costs, increase employee productivity, and ensure users are using the technology to its fullest potential.
An example of this will be our ‘click to track’ feature; managers will be able to identify important tasks and features within their applications in just a few clicks, and then we do the rest. Once you understand exactly what’s going on across your entire user base, you can target your DAP efforts precisely where and when they’re needed for maximum effectiveness, saving you time.
2. Making digital adoption more human
On top of deeper, more useful analytics, there is another job we need to do as a Digital Adoption Platform: understand how users feel when using applications. We want to be able to identify if users enjoy working on the application, and how that might contribute to task completion and application adoption. A unified digital adoption score will provide a holistic view of application adoption that goes beyond simple usage, allowing managers to make better decisions on what content or initiatives might help users make progress at work. People, at the end of the day, power transformation, so what they think and feel has a huge impact on productivity and retention.
3. Putting the P in DAP
(‘Platform’, in case that wasn’t clear…).
From an overlay on top of an application to help guide users, to a platform executives use to gain visibility of their tech stacks and manage their digital estates. This year we will provide multi-application analytics that make it easier to answer critical questions like which applications are working well, which ones aren’t, where do your users need help to achieve their goals, and how can you help them. We have a bold mission and we can’t wait to show you more later in the year!
4. Making it faster and easier to manage content
As part of our mission to delight users, we will be putting user experience (UX) at the heart of everything we do. In 2021 we already made a lot of changes to reduce friction and make content management simpler, but we know we can always do more.
One area we will be looking at is reducing errors for end users. Business processes can be complex, and in turn the content managers create can be complex, too. In 2021 we improved error handling and reporting, to make it easier to spot and fix problems, so we’ll be looking to go even further with things like automated testing, saving time and pain for your users.
In the last year, we’ve invested heavily in our teams to make all of the above possible, so we can’t wait to see how far we can push this topic in 2022!