
The Challenge
At SVG, the sales team relies on Salesforce to run their operations. With hiring cycles of up to 1,000 employees, they needed a smooth onboarding process for Salesforce. The goal: make sure technology helps rather than slows down the team.
With an extensive training and onboarding program, employees faced challenges getting productive quickly. SVG needed a way to streamline training so the team could focus on their core expertise: helping customers find the right plans.
How Userlane Helped
After migrating from Salesforce Classic to Lightning, SVG needed to ensure smooth training for all go-to-market employees. Their core focus was to free up the sales team by minimizing non-selling tasks, including tool training.
The key objectives were:
- Ensure a smooth transition from Salesforce Classic to Lightning for all employees
- Make onboarding more productive for hiring seasons of 200 to 1,000 sales reps
- Free up selling time by reducing tool training hours


The Impact
With Userlane, SVG streamlined employee onboarding and training, increasing productivity across the sales team.
- 83% decrease in CRM training time
Salesforce training dropped from 18 hours to 3 hours using Interactive Guidance.
- 136% quota achievement from new hires in their first month post-training
More efficient, on-demand training meant employees spent more time on sales-specific tasks.
- +83 employee Net Promoter Score
A significant increase compared to 2020 (57) before Userlane was implemented.
