Make your sales team fall in love with CRM
CRMs have rapidly evolved from databases. Now often a “digital Rolodex” to many organizations’ single source of truth.
AI tools also have the potential to provide actionable insights and predictive analytics, especially when integrated with an ERP, so salespeople and managers have enhanced information at their fingertips.
So it’s more important than ever to make sure CRM teams input accurate and complete data and keep them up-to-date.