How to Optimize Your Onboarding Email Strategy to Increase Conversions

How to Optimize Your Onboarding Email Strategy to Increase Conversions


Writing your email onboarding series is an art in itself. Not only do you need to know everything there is to know about your product and your users, you also need to know the right timing for communicating with your users. This initial communication series is critical for building the habit of using your product, and demonstrating the value as quickly as possible. When executed correctly, your users will be happily returning back to your product and engaging.Join us and onboarding email specialist Stephanie Knapp as she shares her best practices based on 16 full email series breakdowns consisting of over 153 emails.

In this webinar you will learn:

  • Insights and best practices from onboarding emails across top SaaS companies (Shopify, Monday, MailChimp, FreshBooks, Gusto, etc)
  • What to say, when to say it, how to say it, and how to optimize it
  • Learn why onboarding emails are important, how to approach them, and how to strategize the series for the biggest impact
  • Considerations for deciding between a time-based or action-based sequence
  • Examples of great onboarding email subject lines, copy, and design

Featured speaker

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Stephanie Knapp
SaaS Email Strategist

Stephanie Knapp is a SaaS email strategist, copywriter, and content marketer. She loves writing about onboarding emails on her site, Get Your SaaS On Board, and is on a mission to make business human. When she isn’t looking for the best onboarding email examples, she’s either volunteering at the animal shelter or eating pizza.

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