Munich, Germany / Dubai, UAE – (May 22nd, 2025) — Userlane, a software adoption company for regulated industries, has announced a strategic partnership with New Metrics, a leading human-centric transformation consultancy operating across the Middle East. This partnership brings a powerful, outcome-focused value proposition to the region: helping organizations translate software and AI investments into measurable impact through in-application guidance, behavioral insights, and intelligent adoption analytics.

As software and AI investments continue to surge across the Middle East, many enterprises face challenges in helping their workforce keep pace. Together, Userlane and New Metrics are addressing this gap by combining Userlane’s real-time in-application assistance and analytics with New Metrics’ expertise in transformation, change enablement, and behavioral design. The result is a scalable solution to accelerate user adoption, increase productivity, and help organizations thrive in AI-augmented, hybrid work environments.

“The Middle East is one of the most ambitious and forward-looking regions when it comes to technology adoption. Governments and enterprises are investing boldly in new technologies, but real progress only happens when people are confident using those tools,” said Hartmut Hahn, CEO of Userlane. “Our partnership with New Metrics allows us to support organizations that are not only embracing change but shaping the future of work. Their track record in building human capability through change programs makes them an ideal partner for meaningful, large-scale impact.”

Through this partnership, clients will benefit from:

  • Full visibility into software and AI usage across their application estate
  • Real-time in-application assistance that accelerates onboarding and reduces support costs
  • Strategic insights to optimize software and AI investments based on actual user behavior
  • Frameworks for effective human and AI collaboration that increase adoption, engagement, and productivity

“Our clients are navigating increasingly complex software environments, and the ability to achieve real adoption is now central to transformation success,” said Mohamed Debouk, CEO at New Metrics. “This partnership brings together two complementary strengths: Userlane’s intelligent adoption layer and our human-centered, data-informed approach to change. Together, we are delivering a solution that helps organizations create lasting impact and prepare their people for the future of work.”

Built with a strong foundation in security, scalability, and responsible AI, Userlane is well positioned to support highly regulated sectors such as government, financial services, and healthcare; industries where New Metrics already plays a trusted advisory role.

This partnership reflects both companies’ commitment to supporting confident, responsible, and results-focused adoption across one of the fastest-evolving and opportunity-rich regions in the world.

About Userlane

Userlane helps enterprises realize the value of their software and AI investments by making adoption measurable and actionable. With in-application guidance, Contextual Assistance, and usage analytics, Userlane helps organizations reduce support costs, improve software ROI, and support confident collaboration between employees and AI. Trusted by leading enterprises across highly regulated industries worldwide.

About New Metrics

New Metrics is a leading human-centric transformation consultancy based in the Middle East. With deep regional expertise and a cross-functional approach, New Metrics helps organizations pursue sustainable growth by optimizing customer experiences, supporting employees, and guiding digital, cultural, and operational change. The firm delivers measurable outcomes across sectors through a unique combination of behavioral insight, data strategy, and embedded execution.