Munich / Dubai, May 22, 2025

Userlane and New Metrics are partnering to help enterprises across the Middle East translate their software and AI investments into measurable impact through in-application guidance, behavioral insights, and adoption analytics.

As software and AI investments continue to surge across the Middle East, many enterprises face challenges in helping their workforce keep pace. Userlane and New Metrics are addressing this gap by combining Userlane’s real-time in-application assistance and analytics with New Metrics’ expertise in transformation, change enablement, and behavioral design. The result is a scalable solution to accelerate user adoption, increase productivity, and help organizations thrive in AI-augmented, hybrid work environments.

Through this partnership, clients will benefit from:

  • Full visibility into software and AI usage across their application estate
  • Real-time in-application assistance that accelerates onboarding and reduces support costs
  • Strategic insights to optimize software and AI investments based on actual user behavior
  • Frameworks for effective human and AI collaboration that increase adoption, engagement, and productivity

“The Middle East is one of the most ambitious and forward-looking regions when it comes to technology adoption. Governments and enterprises are investing boldly in new technologies, but real progress only happens when people are confident using those tools. Our partnership with New Metrics allows us to support organizations that are not only embracing change but shaping the future of work. Their track record in building human capability through change programs makes them an ideal partner for meaningful, large-scale impact.”
Hartmut Hahn, CEO, Userlane

“Our clients are navigating increasingly complex software environments, and the ability to achieve real adoption is now central to transformation success. This partnership brings together two complementary strengths: Userlane’s intelligent adoption layer and our human-centered, data-informed approach to change. Together, we are delivering a solution that helps organizations create lasting impact and prepare their people for the future of work.”
Mohamed Debouk, CEO, New Metrics

Learn more about the Userlane partner program.