HEART analytics

How will HEART help me?

HEART is the first behavioral analytics model purpose-built for digital adoption. Using AI, it detects usage patterns and empowers enterprises to measure usage across applications, identify friction, and take meaningful action to drive change.
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The HEART framework:

Happiness
Track sentiment across apps or processes to uncover points of frustration - and act on them before they become blockers to adoption.
Engagement
See how users interact with your applications in real time. Identify underused features and design interventions that drive deeper engagement.
Adoption
Set adoption targets aligned to business outcomes. Understand who’s adopting new tools, who’s resisting, and where to focus enablement efforts.
Retention
Monitor whether employees return to tools and complete recurring tasks. Identify drop-off points and reinforce behaviors that drive long-term usage.
Task Success
Track process completion to find where users get stuck, skip steps, or abandon workflows. Then use Userlane’s in-app guidance to fix it.

What our customers say

At PwC, we believe that application analytics such as HEART expand the use case of a DAP significantly. It is no longer just about user enablement, we will now be able to work with CIOs to understand if applications within their system are actually being used as they are intended.
by Wolfgang Hufnagel, Senior Consultant (Change Management & Digital Adoption Expert), PwC

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