Use Case
Optimizing CRM license allocation
Optimize Software Budgets
53%
SaaS licenses that remain unused
5–15%
License optimization identified
Business Services
CRM
Microsoft Dynamics 365
License Challenge
Most organizations pay for CRM licenses that go partially or fully unused, draining budgets without delivering value.
- 53% of SaaS licenses remain unused across the average enterprise
- 40% of software features are actually used by employees
- 96% of decision makers report their organization struggles with digital adoption
Without visibility into who uses what, license reviews rely on self-reported data and guesswork.
Our Solution
Userlane connects license data with actual usage behavior, so you can reallocate or reclaim CRM seats based on evidence, not assumptions.
- App Discovery maps active, underused, and inactive CRM users across teams and roles to surface optimization opportunities
- HEART Analytics scores adoption and engagement per user segment, revealing who needs support versus who needs a downgraded license tier
- Portfolio Overview rolls up CRM cost, usage, and risk data into a single view that informs renewal negotiations and budget decisions
The result: license decisions grounded in real usage data, updated continuously.
Proven Impact
15%
license cost reduction identified within 30 days
87%
user adoption achieved on enterprise CRM rollouts
Frequently Asked Questions
HEART Analytics measures actual feature usage and engagement for each user. This reveals power users who need advanced features versus casual users who need basic access. Recommendations are data-driven, not guesswork.
Yes. Portfolio Overview rolls up license data across your entire software stack. Track CRM, ERP, and other applications in one place.
Most see measurable improvements within 30 days. Technical setup takes 2-4 weeks, with first content go-live typically at 6-8 weeks. Optimization opportunities are visible as soon as HEART Analytics is activated. Full ROI typically within 90 days.
No. Userlane works with any browser-based CRM including Salesforce, Microsoft Dynamics, HubSpot, and custom systems. Deploy without touching your existing applications.
Text